Best Indian Brands 2014: 'LIC has been a financial guardian angel'

Source: ET

Ajay Singh says, 

"The reason to get life insurance is to have someone take care of financial needs of your family if something goes wrong. Nobody does it better than LIC"

I didn't even consider any private insurance brands ...it had to be only Life Insurance Corporation. It's like fill it, shut it and forget it. When you are investing in life, you would look for a life partner rather than somebody you are flirting with. It's always long term and that's why LIC.

I bought my first policy when I was 26, just four years into my first job. It's not that there were no options but it was an easy choice to make. The biggest reason to get life insurance is to have someone take care of the financial needs of your family if something goes wrong. And I don't think anybody does it better than LIC. I've also bought policies for my wife and 10 year-old daughter.

This year, I am planning to have a policy for my son who will soon turn two. What works best for LIC is the trust that the brand enjoys. It may be not be aggressive in terms of communications or may not have the best of customer service or maybe viewed by the new generation as a 'desi' brand, but that doesn't matter.

It's not a T20 but a Test match. The very thought that your money is safe with LIC is so comforting that any deficiency in service can be ignored. And what's wrong with being desi?

(The writer Ajay Singh works in an HR firm.)