The private          life  insurance          sector saw a decline of four per cent to Rs 30,451  crore in the          first year premium income          during the  2010-11 fiscal. As many as 10  companies, of the total 22 private players accounting for 36.8 per cent  of the total life insurance industry, witnessed a decline in first year  premium income, as per an analysis of data released by          IRDA           . 
At the end of fiscal  2010-11, the private sector life insurance companies mopped up Rs 30,451  crore, against Rs 31,618 crore in the April-March period of previous  fiscal. 
In terms of policy sales  also, the private players saw a huge decline of 23 per cent for the year  ended March 2011 at 1.11 crore. 
The companies which witnessed a surge in the first year premium figures  include          Max New York Life          , HDFC Life,          SBI  Life          and ICICI Prudential. 
At the end of March 31, 2011, Max New York Life's first year premium  income grew by 10 per cent, to Rs 1,934 crore. 
Further,          HDFC Life          saw an increase of about  27 per cent, Indiafirst Life (about 155 per cent), SBI Life (about 7 per  cent) and          ICICI Prudential          (about 4 per cent). 
However, market leader Life Insurance  Corporation's (LIC) first year premium income rose by 4 per cent to Rs  52,204 crore during the April-March 2010-11. 
In terms of policy sales too, LIC witnessed a decline of 5 per cent to 3.70 crore.
Source: The Economic Times     
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